Search engine algorithms are looking at a lot of different things when ranking a website. It is not only important to have your website recommended by other people on the Internet also your on page SEO must be done in the proper way badly optimized site with a lot of links will rank much worse that a well optimized site with fewer links. This is because Google barks will look at your website structure and try to determine what is the main topic of your site. If the information on your site is chaotic and tackles many different subject in many different niches, Google will not recognize your website as an authority site in any niche.
Good rankings also depend on the level of competition that there is for a given niche. If you are building a website about loans, jesses are that there are hundreds of thousands of other similar websites like yours.
In that case it will be very difficult to rank your website on the top of any search engine because of the level of the competition it may happen after a couple of years of building authority with cheap pbn hosting but is not evidence you have your website ranked in a couple of months. On the other hand there are keywords that are much less competitive especially when it comes to local businesses. For instance a local business in Columbus Ohio that produces roof tiles will be much easier to optimize and rank. A phrase like with tiles store Columbus Ohio is much less competitive as there aren’t that many stores selling roof tiles as there are websites about loans.
The role of any SEO expert is to find these Golden Nugget keywords that refer to your niche, and rank your website for them. They Golden Nugget keywords I mean the keywords that are related to your business but don’t have a lot of competition and so if your website ranks for them you will get a decent amount of traffic, more leads and basically steal revenue from your competitors.
There are so many SEO agencies that do a bad job, that a lot of business owners are simply burned over and over again and is difficult for them to trust an SEO firm that actually does a decent job. If you think about it, it totally makes sense. If you pay for something that constantly doesn’t bring any results you will simply lose faith and trust that your website can ever rank well. So any other time an SEO consultant contacts you an offer his services, you will naturally be skeptical.
On the other hand business owners are used to very low prices when it comes to these type of services. However, it is hardly possible to rank a business in Google well for a price of $400 a month. When small business owners contact me and complain about their present SEO agency I always tell them that they get what they pay for it is virtually impossible to rank a global business aiming for global keywords for as little as a couple of hundred dollars a month. It’s enough to look at your competitors website it in any niche and see how much effort goes into optimizing ranking their website. They are spending thousands of dollars each month for SEO services, you can’t hope to outrank them just by spending as little less $600 a month.